The literal meaning for VIRA is “extraordinary”. Not very surprising, because the VIRA is extraordinarily stylish, extraordinarily practical and most importantly; extraordinarily safe.

Stylish because: there is over two years of design work in the VIRA.

Practical because: the geometry of the VIRA is such that every person from 150 cm to 200 cm fits on the VIRA, and everything fits in the body, without having to pedal heavily.

Safe because: the VIRA research & development(R&D) team goes further in safety than the mandatory TÜV tests(which we passed with flying colours, by the way) but also tests in their own test laboratory with much tougher requirements. Also, the VIRA R&D team has followed all developments over the past two years at fellow manufacturers where safety is seriously at risk, we have seriously anticipated this.

Last but not least, once you own a VIRA, you are part of the VIRA family, and therefore extraordinary important to us, because family is something you take good care of. That’s why with VIRA you buy directly from us, rather than through a dealer channel. We are in direct contact with you, so we know what your wishes are and can advise you best. The moment you have a problem, we solve it for you directly, so you don’t get the traditional case-to-case story if you buy from the dealer who refers you to the wholesaler.